Marketing

Facebook Page is Up and Running!

Okay, I finally took the plunge and got a Facebook page for “The Call for Something”. I asked my sister to help, of course. It’s quite overwhelming. She jumped right in, wrote a note to her numerous Facebook contacts and now (at the writing of this post) there are 11 “Likes” of the page. She says she’d like to see 30 by the end of the week.

Thirty??

The Call for Something

Promote Your Page Too

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Marketing Blunder or Marketing Genius?

So, I took my sister’s advice and I sent out an email to all my friends announcing that I had published a book. Well, that’s not exactly how it happened. As soon as Trafford.com (the self-publisher I worked with) told me that it was available for sale, I emailed my friends, family and others to let them know it was available. I hadn’t yet received my own copy. Then, my sister keeps going on and on about marketing the thing and that I need to do something.

Then, I got the book. It came in the mail with some additional copies, and I was so excited to break the spine on “The Call for Something” all bound and crisp. ┬áBut I don’t know what happened. It just felt so weird. I started perusing the pages, and I felt so… exposed, or something. And it just felt like crap. Like the whole book was like a party turned sour after a night of beer pong and car bombs.

I couldn’t stop myself. I headed straight for my laptop and banged out a letter apologizing to my friends and family for announcing the birth of the novel. I told them, among many other things of course,

“I take my leave in thanks and in apology to those who have purchased my recorded ruminations so thoroughly digested and passed, it seems, more through my bowels than my brain.”

Not surprisingly, the letter resulted in a phone call from my sister, who immediately took to admonishing me for my letter of apology and regret. That led to more admonitions from my mom who echoes just about everything my sister says when it comes to marketing.

More strangely, it would seem, my sister who dragged her feet to order the book after my first email (the one where I was so excited about having a book published) ended up turning around and ordering (not one, mind you, but) five paperback novels, telling the pathetic tale of 22-year-old Del Booker.

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Marketing “The Call for Something”…

My sister who has a degree in communications says I should market “The Call for Something” through my blog and other social media. I’m the kind of person who needs to do things systematically, step-by-step.

She says things like, “you need to start a conversation about the book”. And I’m thinking, “I wrote and published the damn thing–how’s that for conversation?” But she says that’s not enough. So bear with me while I try to figure out what I’m doing here.

You’ll bet she will be all over me, getting me to brag about my book…

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Taft Bridge Photo for the Website

Image of Taft Bridge for TheCallforSomething.Wordpress.com Header

Picture of the Taft Bridge and Kalorama by Josh Carolina.

My sister, who is helping me put this website together, told me that I need to find an image for my header. The original one with this site design has a camel nose pointing towards some pyramids. At first, she thought we could put a picture of a backpack. She told me I could try to find something in the Creative Commons that would be available for free use, but eventually, we thought maybe something less personal to someone would look better.

Those of you who have read the book would know that there’s some reference to any number of places in Washington D.C. Running away from home, Del Booker, manages to cover a lot of DC ground.

Anyway, my sister and I eventually stumbled upon this picture of the Taft Bridge and Kalorama by Josh Carolina.

This is a great picture. When I was a high school student, I used to walk across this bridge all the time. The views off the bridge are impressive.

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